About Us

 

How APEX Auto Products Got Started

APEX Auto Products was born in early 2020 — in a garage, during a pandemic, with a 1979 Ferrari 308 GTS that had no business running the way it did.

When the country shut down, we were lucky enough to have a project car to pour ourselves into. The Ferrari came to us firing on five cylinders, wearing rough paint, tired shocks, and hoses that had seen better decades. We were grateful for every hour it kept us busy.

Detailing and restoration have always been a passion of ours. But the more time we spent working on our own vehicles, the more we felt the gap between what was available on the market and what we actually needed: products that were high-strength, easy to use, and safe for both the car and the person using it. As shops closed around us and we got deeper into the Ferrari build, we decided to stop waiting for someone else to make what we wanted — and make it ourselves.

We partnered with a chemist and spent the remainder of COVID developing what became our first product: Car Shampoo. The inspiration was simple frustration. Washing a car in Texas heat meant fighting streaks before you could finish a panel. We initially explored adding wax or silica to the formula, but discovered the opposite was true — removing those ingredients eliminated the streaking problem entirely. That discovery lit a fire.

From there, we focused on concentration. We were tired of measuring out 2.5 oz per 5-gallon bucket. Our Car Shampoo became a true super-concentrate: just 1 oz to 5 gallons, meaning a single 16 oz bottle can handle up to 16 full washes. It was the kind of efficiency we'd always wanted, and it pushed us to keep going.

What followed was a full line of professional-grade detailing products, each built around a real problem:

  • Quick Detailer — works in direct sunlight without streaking
  • All Purpose Cleaner/Degreaser — dilutes up to 50% with water; strong enough for 40-year-old Ferrari engine bays
  • Interior & Leather Cleaner — concentrated and dilutable, built for those 41-year-old Italian leather seats
  • Rubber & Trim Conditioner (RTC) — water-based, purpose-built
  • Spray and Seal — a sprayable polymer paint sealant so loaded with active ingredients you can actually see the polymers in the bottle

Every product in our line is built to do one thing exceptionally well. That straightforward philosophy resonated quickly within the car community — enthusiasts noticed the performance, and word spread. This led to beta testing with professional high-end detailers, where we watched how they worked and refined our formulas accordingly. Our Pristine Polish is a direct result of that process — a single-step compound capable of taking 1000-grit sanding scratches to a final finish, with minimal dusting.

Once we knew the products were right, we brought them to the public. Every bottle is down-filled and labeled by hand in our warehouse in the Texas Hill Country. We've since expanded into tools, towels, and equipment — building toward a true one-stop shop for auto detailing.

For local clients, we offer products in quantities from 1 to 55 gallons, along with a refill program. Contact us for details.